'Culture of One' - 2002-2003

A body of work looking at cloning, advertising, notions of camp and formal repetition.

Perhaps responding to work I was then doing on Calvin Klein advertising
campaigns I was interested in how maybe a Warholian formal repetition could
become a notional branding, something that could then have slight
variations: the computer modelling program I was using came with default
'ethnic' settings, a slider dial to mix and match with. This seemed
impassively and coolly suited to both a corporate method of communication
and say the blank but targeted aesthetics of contemporary ad campaigns
(Gap, Benetton), both fascinatingly empty and propagandist.

'Head Morph', 2002. 2min15sec computer animation with stereo sound.
Music by Kraftwerk (a homage, used without permission)

'Culture of One - Region 1', 2002

'Culture of One - Region 2', 2002

'Culture of One - Region 3', 2002

'Culture of One - Region 4', 2002

'Culture of One - Region 5', 2002

'Culture of One - Region 6', 2002

Each image Lambda print, 70 x 100cm

Culture of One face details (region 1-6):

Stills from 'Head Morph', 2002, 2min15sec, single channel computer animation with stereo sound:

Stills from 'Pan - muscle shirt, tank top', 2002, 2min, single channel computer animation:

Stills from 'Pan - white suit / colour suit', 2002, 2min, single channel computer animation:

Stills from 'Pan - white shorts / colour trunks', 2002, 2min, single channel computer animation:

'Pan - white shorts / colour trunks', 2002, 2min

Stills from 'Pan - white shorts / colour trunks (double)', 2002, 2min,
single channel computer animation, projected in/onto a room corner:

'Pan - white shorts / colour trunks (double)', 2002, 2min

Stills from 'Swim Pants (Deco)', 2002, 2min, single channel computer animation

'Swim Pants (Deco)', 2002, 2min, single channel computer animation

Stills from 'Factory (Culture of One)', 2002, 2min.
Commission for 'Factory' video magazine curated by Cedar Lewisohn: